The hospitality sector of sports experiences is ever-growing, mostly faster than the stadiums are built. That is why a particular stadium wanted to update their luxury suites into an exclusive lounge, concourse area, as well as renovate some of their suites and create new seating tiers. Therefore, we were tasked with not only updating the existing ticketed infrastructure, but also innovate and propose new ways for ticketed experiences.

By removing the suites at the endzone, we created a ticketed area that contained two bars, lounge seating with a large fireplace and TV display, as well as booth seating, likened to renting a section in a club. This new area allows for fans that might not find the game as appealing to enjoy a slightly more hospitality-driven experience than a fan-focused viewing of the game.